Portfolio

Work that
moved the needle.

Every case study here came from a real business with a real problem. Tom's section covers enterprise-scale BI work from global organisations. Monika's section covers brand identity, websites and digital campaigns for growing businesses.

All client identifiers confirmed with relevant parties. Commercially sensitive figures adjusted where required.

DATA DRIVES EVERY DECISION
REGUS — OFFICE OCCUPANCY CLUSTER MAP
78%
Avg Occupancy
247
Centres Live
12
Countries
52
34
19
15
11
8
7
6
+
-
Search office locations...
30+ centres
10–30
Under 10
Live Occupancy Trend
Peak Today
14:00
91% full
9:41
PIRTEK
Field Operations
94%
OTD
312
Jobs
3
Alerts
Live Job Feed
#PRT-2847
Manchester Central
EN ROUTE
#PRT-2848
Birmingham NEC
COMPLETE
#PRT-2849
Leeds Ind. Estate
SLA RISK
Branch Output — Week 42
EXERTIS GLOBAL — PLUG & PLAY BI PLATFORM
🇸🇪 Sweden
🇬🇧 UK
🇩🇪 Germany
🇮🇪 Ireland
+ 8 more
DATA SOURCE CONNECTED — EXERTIS SWEDEN AB
SEK 312M
Revenue YTD
+22%
vs Prior Year
9
Subsidiaries Live
Global Data Connections
🇸🇪 Sweden ● LIVE
🇬🇧 UK North ● LIVE
🇬🇧 UK South ● LIVE
🇮🇪 Ireland ◐ SYNC
🇩🇪 Germany ○ PENDING
Sweden — Monthly Sales by Category
Tom — Business Intelligence

15 years of dashboards
that actually got used.

You don't need a 12-country BI platform? You might need to know which customers are actually profitable, where your team's time disappears, or why enquiries aren't becoming jobs. We bring the same analytical thinking used in larger organisations down to a scale an SME can actually use. Three case studies below.

Case Study 01
Exertis — Global Plug & Play BI Platform

One dashboard.
Any subsidiary. Plug in and go.

Global modular BI architecture — built once, deployed across subsidiaries worldwide.

The challenge wasn't just building a dashboard — it was building a dashboard that any Exertis subsidiary in any country could connect their data to and immediately see their own numbers. Tom designed the global Plug & Play BI architecture: a single QlikView framework with a standardised data model where each subsidiary's data source could be connected without rebuilding anything. The platform was later adopted by Exertis Sweden as their primary analytical infrastructure.

9+ Subsidiaries connected
1 Framework, all markets
Sweden Primary deployment
QlikView Plug & Play Architecture SQL ETL Global BI

Figures shown are illustrative representations of the real dashboard structure.

EXERTIS GLOBAL — PLUG & PLAY BI
SE Sweden
GB UK
DE Germany
IE Ireland
SYNCING — EXERTIS DEUTSCHLAND GmbH
EUR 18.7M
Revenue YTD
+9%
vs Prior Year
7
Live Now
Germany — Category Revenue
EXERTIS GLOBAL — PLUG & PLAY BI
SE Sweden
GB UK
DE Germany
IE Ireland
CONNECTED — EXERTIS UK LTD
GBP 41.3M
Revenue YTD
+14%
vs Prior Year
2 Regions
Active
UK — Monthly Revenue Split
EXERTIS GLOBAL — PLUG & PLAY BI PLATFORM
SE Sweden
GB UK
DE Germany
IE Ireland
+ 8 more
CONNECTED — EXERTIS SWEDEN AB
SEK 312M
Revenue YTD
+22%
vs Prior Year
9 Active
Subsidiaries
Connection Status
SE SwedenLIVE
GB UK NorthLIVE
GB UK SouthLIVE
IE IrelandSYNC
DE GermanyPENDING
Sweden — Monthly Sales
PLUG & PLAY GLOBAL BI
9:38
PIRTEK
Leeds Branch
87%
OTD
71
Jobs
7
Alerts
Leeds — Job Status
9:40
PIRTEK
Birmingham Branch
95%
OTD
64
Jobs
2
Alerts
Birmingham — Job Queue
9:41
PIRTEK
Manchester Branch
97%
OTD
88
Jobs
1
Alerts
Live Feed — Manchester
#PRT-2847
Trafford Park
COMPLETE
#PRT-2851
Salford Quays
EN ROUTE
#PRT-2852
Stretford
ASSIGNED
Weekly Output
MOBILE APPLICATION
Case Study 02
Pirtek — Hydraulic Services Franchise

Branch performance
in the field, live.

Mobile BI application — real-time branch operations for engineers and managers in the field.

Pirtek engineers and branch managers needed operational data on the move — not a desktop report back at the office. Tom built the mobile QlikView application that brought live job status, delivery performance, SLA tracking and fleet utilisation directly to engineers' phones. Aggregating data from 30+ branches across the franchise network, it turned a weekly manual reporting process into a live mobile dashboard the field teams actually used.

30+ Branches integrated
Mobile First delivery
Live SLA tracking
QlikView Mobile ETL SQL Server Branch Analytics Field Operations

Figures shown are illustrative representations of the real dashboard structure.

Case Study 03
Regus (IWG) — Global Flexible Workspace

Office occupancy,
mapped live across Europe.

Google Maps cluster dashboard — real-time centre occupancy across 12 countries, 247 locations.

Regus needed to understand occupancy across hundreds of flexible workspace centres in real time — not from last week's spreadsheet. Tom built the Power BI solution integrating live occupancy data into an interactive Google Maps cluster visualisation. Operations teams could instantly see geographic demand patterns, identify capacity clusters and spot underperforming centres at a glance — across 12 countries from a single screen.

12 Countries in scope
247 Centres mapped live
Real-time Occupancy clusters
Power BI Google Maps API SQL Server Cluster Visualisation Real-time BI

Figures shown are illustrative representations of the real dashboard structure.

REGUS — EMEA OVERVIEW
64%
Avg Occ.
247
Centres
12
Countries
52
34
19
9
REGUS — UK & IRELAND DRILL-DOWN
83%
UK Occ.
63
UK Sites
11
IE Sites
28
20
11
15
REGUS — OFFICE OCCUPANCY CLUSTER MAP
78%
Avg Occupancy
247
Centres Live
12
Countries
52
34
19
15
11
8
7
6
+
-
Search office locations...
30+ centres
10–30
Under 10
Live Occupancy Trend
Peak Today
14:00
91% full
GEOGRAPHIC CLUSTER BI
Green Flock app project Encircle brand project Hotel booking UX project
Monika — Design & Marketing

Where the brand
meets the brief.

With a First Class Honours in Digital Marketing with Analytics and nine years at PayPal, eBay and Electronic Arts, Monika builds with both eyes open — one on aesthetics, one on performance.

Brand identities, websites, social campaigns and marketing strategies — every project starts with a clear brief and ends with something that works. Three case studies below show the range.

Brand IdentityWeb DesignUX Digital CampaignsSocial Content
01

Encircle
Mental Health Platform

Be Inside the Circle.

Encircle is an online group therapy platform connecting people with qualified professionals for affordable, flexible mental health support. Monika built the full brand identity and digital presence — from visual system to website to social and paid ad campaigns.

The challenge was creating a brand that felt simultaneously safe, professional and modern — warm enough to invite people in, structured enough to build trust. The result: a cohesive identity spanning web, mobile, print and paid channels.

Brand IdentityWebsite DesignSocial Media Google AdsDisplay Campaign
Encircle branding Encircle ad campaigns
Green Flock app and desktop Green Flock ads and campaigns
02

Green Flock
Vegetarian Restaurant Locator

Find. Scan. Eat Green.

Green Flock is a mobile app that helps users discover vegetarian restaurants nearby using augmented reality. Customers can scan their surroundings, collect rewards and leave a digital green sheep as their review — a playful, memorable take on ratings.

Monika delivered the full brand, app visual design, desktop website, social ad campaigns and Google search ads — building a brand that is both joyful and purposeful, with clear conversion goals at every touchpoint.

App UX/UIBrand & MascotWebsite Social AdsGoogle Search Ads
03

Hotel Booking
UX Case Study

Simple. Fast. Beautiful.

A UX case study taken all the way to a live, working website. The brief: redesign hotel booking to strip away every unnecessary step and create an experience that is visually stunning but frictionless — users should find and book in under a minute.

Monika handled full user research, wireframing, high-fidelity design and final front-end build. The outcome proved that simplicity and conversion are not opposites — they reinforce each other when the UX thinking is right.

UX ResearchWireframingUI Design Front-End BuildConversion Optimisation
Hotel booking website Hotel booking UX process
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